Search Engine Optimization or SEO is a strategy that is used by online marketers around the world in order to make their or their clients’ sites stand out in the search engine results in Google, Yahoo! or Bing. You know how important Search Engine Optimization is in promoting your blog site, products, services, web site, forums or personal brand. According to recent studies with respect to online habits of people, only a handful (10%) actually uses the second page of the Google search engine results. Therefore, your goal is to make sure that your site is at the first page of the Google search engine rankings as much as possible.
In this article, you will learn the two most important factors that you should consider whenever you write any content in your site. By taking advantage of these factors, the page rank in the search result page of your site will significantly improve.
How the content got shared
One of the key factors of search engine rankings is how the content got shared. The basic reason for this is that content that was shared many times (frequently) across different social networking sites (Facebook, Google +, Twitter, Instagram) signal that such content is highly valuable, informative or entertaining. Otherwise, the target market or the fans would never bother sharing the content to their friends, family and social network. Therefore, content that is considered as very valuable by readers and target market are ranked way much higher in the Google search engine results.
This development actually makes sense because social networking sites are quickly becoming a new source of organic traffic for blogs, web sites and forums. In fact, according to a recent study conducted by Forrester Research, the percentage of users who took advantage of social networking sites’ share button in order to reach a new web site (organically) is constantly growing at 7% per year (this is way more than the growth of search engines itself).
Now, how can you take advantage of this fact? You can encourage your fans, supporters and your target market (especially) that if they found your content valuable, informative or entertaining, they should share it (on Facebook, Twitter and Instagram) or click the +1s (in Google +). Just make sure that your blog, web site or forum has an easy-to-share button in your web page so they can easily execute your call to action.
The device used by the target market
You should also keep in mind the device that is used by your target market (whether it is a computer, a mobile phone, or a tablet). The reason for this is that it will give you a general idea on the habits and psychology of your target market. For example, keep in mind that when a person is surfing the web through his or her mobile phone, chances are he is looking to compare prices of two products every quickly. In other words, he might be looking for numbers, metrics and statistics and does not have a lot of time to read texts. Also, if a person is surfing the web through his or her tablet, chances are he or she is looking for a content to read leisurely (that is without confusing data, metrics and statistics). Moreover, if he is surfing the web through a laptop, then this means that he has a lot of time to carefully read and analyze your content. Adjust your strategies in writing content accordingly.
In addition, make sure that your web page is responsive to any web device. Some users have reported and complained that the content from a specified site that they used in the past was not adjusting to the screen size when used on tablets or mobile phones.